What 1 Billion Muse Tokens Actually Buys: Free vs Power vs Maximum, Explained

Short answer: free is enough for most people, and the '1 billion tokens' from an invite code is a one-time bonus, not a new weekly cap. Meta's own numbers: the free tier gets 100 million Muse tokens a week, Power is $20/month for 500 million a week, and Maximum is $100/month for 3 billion a week. A referral code adds 1 billion tokens once — about ten weeks of free allowance — and both you and the friend get it. What Meta doesn't publish anywhere is what a 'Muse token' is, so the rest of this guide does the translation.

Sources: Meta's About Muse subscriptions and cancellation help pages, Mark Zuckerberg's launch post on Threads, and the official @Muse referral announcement. Where we do arithmetic on top of those, we say so.

The three tiers, in one table

What is a Muse token? (Meta won't say)

We checked every article in Meta's Muse Help Center. None defines a Muse token, maps tokens to tasks, or says whether browsing time in your Secure VM counts. So here is the honest version: a Muse token is a usage unit Meta meters, not the model tokens you'd buy from an API. An agent spends tokens on things you never see — planning, tool calls, reading the pages it browses, screenshots of the browser it's driving — so 'a billion tokens' is not 'a billion words of chat.' It's a lot, but it's not a lifetime.

That's also why you shouldn't compare Muse's $20 against API prices. Grok 4.7 costs $2 per million input tokens through its API; Power works out to about $0.04 per million Muse tokens. The units aren't the same thing, and the comparison tells you nothing about which is the better deal.

How far does the free 100 million go?

Further than you'd expect. The only published real-world data point we could find is Gizmodo's launch-day session: after having Muse build several games, a music track, animations, and a website, the app reported 'You've used about 6% of your free weekly allowance', rising to about 11% after another large project. If the free cap is 100M, that's roughly 6–11 million tokens for a heavy creative afternoon — our arithmetic, not Meta's.

Translate that to the errands most people actually hand Muse — clearing an inbox, moving an appointment, a couple of purchases, a warranty claim — and a typical week is unlikely to threaten the free cap. Where free runs out: long browsing tasks (comparison shopping across many sites), anything that builds software or media, and running many tasks in parallel. Meta's own line is that Muse is 'free for most of what people need,' and the help page says that if you hit the limit you can 'upgrade to a paid subscription, or you can wait until your free usage limit refreshes.' There's no pay-as-you-go overage.

Power vs Maximum: who should pay?

• Stay free if Muse is an errand-runner: email, calendar, bookings, the occasional purchase. Check your allowance in the app after a normal week before deciding anything.
• Power ($20) is for people who watched the meter climb: heavy shoppers, anyone running multiple 'side chats' at once, or people using Muse as a research assistant that browses for an hour. Five times the free allowance for the price of every other AI subscription.
• Maximum ($100) is a builder's plan. Thirty times free only makes sense if Muse is producing software, media, or long autonomous runs for you daily. Per token it's cheaper than Power ($3.33 vs $4 per 100M), but you'd need to burn more than 500M a week for that to matter.
• Whichever you pick, subscribe on the platform you'll manage it from. Meta's help pages are emphatic that you must cancel from 'the same platform, device type, and account' you subscribed with — App Store subscriptions cancel through Apple, web through muse.ai.

The 1-billion-token invite code, decoded

This is where the confusion lives, so here's the official text. On September 16, @Muse announced: 'Invite up to 20 friends and you'll each get 1 billion tokens when they onboard and redeem your code. That's up to 20 billion Muse tokens for you.' The friend redeems it in Settings, within 48 hours of joining (@Muse). Meta's Alexandr Wang added that inviting all 20 unlocks 'early access to our newest features.'

• It's one-time, per referral — a grant 'when they onboard,' not a change to your weekly cap. A billion tokens is about ten weeks of the free allowance, or two weeks of Power's.
• Both sides get it. The new user gets 1 billion for redeeming; the referrer gets 1 billion per friend, up to 20.
• The 48-hour window is real. If you signed up days ago and never entered a code, that code won't work for you now.
• Not published by Meta: whether bonus tokens expire, whether they stack on top of a Power or Maximum allowance, or the order they're drawn down. Third-party 'referral code' sites claiming tokens 'never expire' are guessing.
• Codes are being spammed for a reason: every redemption is a billion tokens for the poster. Use a friend's code, not a stranger's.

How to cancel Muse

From Meta's cancellation page: on mobile, open Muse → your profile picture (bottom right) → Menu → Settings → Manage subscription → Cancel → 'Yes, cancel.' On the web, muse.ai → Menu (bottom left) → Settings → Manage subscription → Cancel. If you subscribed through the App Store or Google Play, cancel through that store instead. The subscription 'stays active until your billing cycle ends,' there are no refunds unless the law requires one, and — Meta says this explicitly — signing out or deleting the app does not cancel.

Top5Apps' take

Meta made the right call and then buried it: a free agent with a real allowance, a $20 tier that competes with everyone else's chatbot price, and no overage traps. The missing piece is the meter. Until Meta defines a Muse token or shows a per-task cost in the app, treat the free tier as your trial, check your allowance after one normal week, and pay only if you're running out. If you're weighing Muse against a $30 SuperGrok plan for Grok Bot or an invite-only Instinct, our Muse vs Instinct vs Grok Bot guide does that comparison; before connecting Gmail or a bank to spend any of those tokens, read Is it safe to connect Gmail and my bank to Muse?